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The International Tobacco Control (ITC) Policy Evaluation Survey :: A study to improve tobacco control (resourced
by the Health Research Council and the Ministry of Health)

The ITC Project - New Zealand Arm
The International Tobacco Control (ITC) Policy Evaluation Survey
is a multi-country study that includes a New Zealand arm. The New Zealand arm arose from an initiative of the National Heart Foundation to bring Professor Mike Cummings (Roswell Park Cancer Institute, USA) to New Zealand and meet with health workers here.
Research Team
Associate Professor Nick Wilson (Principal
Investigator),
Profesor Richard Edwards (Deputy PI),
Associate Professor Chris Bullen, Co-investigator, Auckland University
Dr
George Thomson, (Co-investigator, University of Otago),
Professor
Tony Blakely, (Co-investigator, University of Otago),
Professor
Ron Borland, Co-investigator Cancer Council Victoria, Australia
Judy Li (PhD student),
Dr Heather Gifford, (Maori tobacco control expert),
Jo Peace (Research Manager),
Dr Deepa Weerasekera, (Biostatistician)
Our International Collaborators: There are over 14 other
countries participating in this survey. Please see the ITC
Project website.
Article describing the Project
A
brief article about the project, taken from the University of
Otago publication He Kitenga 2006 (PDF)
Examples of media coverage of research outputs
Research outputs to date from the NZ arm of the ITC Project
Research published in Journals
- Thomson G, Wilson N, Weerasekera D, Edwards R. Strong smoker interest in ‘setting example to children’ by quitting: national survey data. Aus N Z J Public Health (In press).
- Thomson G, Wilson N, Blakely T, Edwards R. Ending appreciable tobacco use in a nation: Using a sinking lid on supply. Tob Control (In press).
- Wilson N, Peace J, Edwards R, Weerasekera D. Smokers commonly misperceive that nicotine is a major carcinogen: National survey data. Thorax (In press).
- Hoek J, Wilson N, Allen M, Edwards R, Thomson G, Li J. Lessons from New Zealand’s introduction of pictorial health warnings on tobacco packaging. Bull WHO (in press).
- Wilson N, Weerasekera D, Borland R, Edwards R, Bullen C, Li J. Use of a national quitline and variation in use by smoker characteristics. Nicotine Tob Res (in press).
- Wilson N, Weerasekera D, Hoek J, Li J, Edwards R. Increased smoker recognition of a national quitline number following introduction of improved pack warnings: National survey data. Nicotine Tob Res (in press).
- Wilson N, Edwards R, Thomson G, Weerasekera D, Gifford H, Hoek J. High and increased support by Maori and non-Maori smokers for a ban on point-of-sale tobacco displays: national survey data. N Z Med J 2010;123(1317):84-86.
- Wilson N, Edwards R, Thomson G, Weerasekera D, Talemaitoga A. High support for a tobacco endgame by Pacific peoples who smoke: national survey data. N Z Med J 2010;123(1316):131-134.
- Wilson N, Hoek J, Peace J, Gifford H, Thomson G, Edwards R. Marketing tobacco to New Zealand women: 8 ways to reflect on “World No Tobacco Day”. N Z Med J 2010;123(1315):84-90.
- Wilson N, Weerasekera D, Edwards R, Thomson G, Devlin M, Gifford H. Characteristics of smoker support for increasing a dedicated tobacco tax: National survey data from New Zealand. Nicotine Tob Res 2009;12(2):168-73. [Abstract]
- Edwards R, Wilson N, Thomson G, Weerasekera D, Blakely T. Majority support by Māori and non-Māori smokers for many aspects of increased tobacco control regulation: national survey data. N Z Med J 2009;122(1307):115-118.
- Wilson N, Thomson G, Weerasekera D, Blakely T, Edwards R, Peace J, Young D, Gifford H. Smoker misperceptions around tobacco: national survey data of particular relevance to protecting Maori health. N Z Med J 2009;122(1306):123-127.
- Wilson N, Weerasekera D, Edwards R, Blakely T. Smoker support for increased (if dedicated) tobacco tax by individual deprivation level: national survey data. Tob Control 2009;18:512.
- Wilson N, Young D, Weerasekera D, Edwards R, Thomson G, Glover M. The importance of tobacco prices to roll-your-own (RYO) smokers (national survey data): higher tax needed on RYO. N Z Med J 2009;122(1305):92-96.
- Wilson N, Blakely T, Edwards R, Weerasekera D, Thomson G. Support by New Zealand smokers for new types of smokefree areas: National survey data. N Z Med J 2009;122(1303);80-89. [abstract]
- Peace J, Wilson N, Hoek J, Edwards R, Thomson G. Survey of descriptors on cigarette packs: still misleading consumers? N Z Med J 2009;122(1303);90-96. [abstract]
- Lanumata T, Thomson G. Unequal risks, unmet needs: the tobacco burden for Pacific peoples in New Zealand. N Z Med J 2009;122(1303);39-53. [abstract]
- Wilson N, Borland R, Weerasekera D, Edwards R, Russell M. Smoker interest in lower-harm alternatives to cigarettes: National survey data. 2009;11(12):1467-73. [Abstract]
- Wilson N, Peace J, Judy Li, Edwards R, Hoek J, Stanley J, Thomson G. Distribution of new graphic warning labels: Are tobacco companies following regulations? Tob Induc Dis 2009, 5:14.[Full free text]
- Thomson G, Weerasekera D, Wilson N. New Zealand smokers’ attitudes to smokefree cars containing preschool children: very high support across all sociodemographic groups. N Z Med J 2009;122(1300):84-86.
- Wilson N, Weerasekera D, Peace J, Edwards R, Thomson G, Devlin M. Misperceptions of "light" cigarettes abound: National survey data. BMC Public Health 2009, 9:126.
- Wilson N, Thomson G, Edwards R. What’s new in tobacco tax research for New Zealand and is it time for a tax hike now? N Z Med J 2009;122(1293):89-92.
- Wilson N, Edwards R, Weerasekera D. High levels of smoker regret by ethnicity and socioeconomic status: national survey data. N Z Med J 2009;122(1292):99-100.
- Thomson G, Wilson N, Weerasekera D, Edwards R. Most smokers support smokefree council-owned playgrounds: national survey data. N Z Med J 2009;122(1291):12-3.
- Thomson G, Wilson N, Edwards R. At the frontier of tobacco control: A brief review of public attitudes to smokefree outdoor places. Nicotine Tob Res 2009;11(6):584-90. [Abstract]
- Thomson G, Wilson N. Public attitudes to laws for smokefree private vehicles: A brief review. Tob Control 2009;18(4):256-61 [Abstract]
- Peace J, Wilson N, Thomson G, Edwards R. Recent changes in cigarette packaging in New Zealand may continue to mislead smokers. N Z Med J 2008;121:U2908.
- Wilson N, Edwards R, Maher A, Näthe J, Jalali R. National smokefree law in New Zealand improves air quality inside bars, pubs and restaurants. BMC Public Health 2007;7:85.
- Thomson G, Wilson N, Bushell L, Al Matar W, Ball B, Chiu J, Culliford N, Callum G, et al. Butt lengths differ by area deprivation level: A field study to explore intensive smoking. Nicotine Tob Res 2008;10:927-931[Abstract]
- Wilson N, Thomson G, Edwards R. Use of Four Major Tobacco Control Interventions in New Zealand: A Review. N Z Med J 2008;121:71-86 (Reprinted in NZMJ Digest 2008;9:35-39).
- Norton KJ, Wilkins K, O’Connor R, Wilson N, Edwards R, Peace J. Properties of “light” cigarettes sold in New Zealand. N Z Med J 2008;121:107-110.[Free full text]
- Contributed data to: Hyland A, Travers MJ, Dresler C, et al. A 32-country comparison of tobacco moke derived particle levels in indoor public places. Tob Control 2008;17(3):159-65. [Abstract]
Research presented at conferences
- Wilson N. Key Results from the ITC Project (New Zealand) – with a Focus on Inequalities and Smoking(PDF). [Oral presentation, 1 March 2010 at the University of Waterloo, Ontario, Canada; and 5 March 2010 at the University of Buffalo, USA].
- Li J, Wilson N, Hoek J, Weerasekera D, Edwards R. Smokers’ responses to New Zealand graphic warnings by ethnicity and deprivation (PDF). [Oral presentation, Paper Session 2]. Society for Research on Nicotine and Tobacco (SRNT), 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Wilson N, Weerasekera D, Blakely T, Kahler CW, Borland R, Edwards R. Hazardous alcohol use is common in New Zealand smokers: National survey data. [Poster presentation POS1-16]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Edwards R, Wilson N, Peace J, Weerasekera D. Smokers commonly have misperceptions concerning nicotine as a major carcinogen: National survey data. [Poster presentation POS1-49]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Li J, Wilson N, Hoek J, Weerasekera D, Edwards R. New graphic warnings improve knowledge of smoking harms among smokers. [Poster presentation POS3-15]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Wilson N, Weerasekera D, Hoek J, Edwards R, Li J. Increased smoker recognition of a national quitline number following introduction of improved pack warnings. [Poster presentation POS3-13. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Wilson N, Hoek J, Allen M, Edwards R, Li J, Thomson G. Lessons from New Zealand’s introduction of graphic health warnings on tobacco packaging. [Poster presentation POS3-7]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Gifford H, Wilson N, Edwards R, Weerasekera D. Maori smokers support major tobacco control interventions: National survey data from Aotearoa/New Zealand. [Poster presentation POS3-2]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Wilson N, Weerasekera D, Collings S, Edwards R. Poorer mental health in many New Zealand smokers: National survey data. [Poster presentation POS3-48]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Edwards R, Wilson N, Weerasekera D, Thomson G. Pacific peoples’ views on major tobacco control interventions: National survey data from New Zealand. [Poster presentation POS3-17]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Edwards R, Wilson N, Weerasekera D, Thomson G. Increasing support by smokers for bans on point-of-sale tobacco displays: National survey data. [Poster presentation POS3-12]. SRNT, 16th Annual Meeting 24 – 27 February 2010, Baltimore, Maryland, USA.
- Contributed data to: Borland R. Patterns of smoking cessation and use of aids across ITC family countries. Presentation at: The SRNT-Sponsored Global Network & Policy Committees: Global Treatment Issues (Pre-Conference Workshop). Joint Conference of SRNT and SRNT-Europe, Dublin, Ireland; 27-30 April, 2009.
- Wilson N, Peace J, Edwards R, Thomson G, Hoek J, Li J, Stanley J. Rich pickings: Extensive information from a survey of discarded cigarette packs. [Conference abstract number 233]. “Oceania Tobacco Control 09”, Darwin, Australia, 7-9 October 2009.
- Peace J, Wilson N, Weerasekera D, Edwards R. Smoker misperceptions about menthol cigarettes: national survey data [Conference abstract number 227]. “Oceania Tobacco Control 09”, Darwin, Australia, 7-9 October 2009.
- Li J, Wilson N, Weerasekera D, Edwards R, Hoek J. Differences in Responses to Text Health Warnings by Ethnicity: A Possible Benefit of Indigenous Language Usage? Poster presentation: “World Conference on Tobacco OR Health” Mumbai, India, 8-12 March, 2009. (ppt)
- Thomson G, Wilson N, Edwards R, Weerasekera D, Bullen C. Smokers want government action. Most smokers support more tobacco regulation, more smokefree policies and a dedicated tobacco tax: National survey data from New Zealand. Poster presentation : “World Conference on Tobacco OR Health” Mumbai, India, 8-12 March, 2009. (PDF)
- Edwards R, Wilson N, Weerasekera D, Thomson G, Peace J. Most smokers support fire-safe cigs: National survey data from New Zealand. Poster presentation : “World Conference on Tobacco OR Health” Mumbai, India, 8-12 March, 2009. (PDF)
- Edwards R, Wilson N, Weerasekera D, Thomson G. Smokers Support Smokefree Environments. [POS1-1]. Joint Conference of SRNT and SRNT-Europe, Dublin, Ireland; 27-30 April 2009.(PDF)
- Wilson N, Edwards R, Weerasekera D, Thomson G. Most Smokers Support a Dedicated Tobacco Tax Increase (ITC Project: New Zealand). [POS1-3]. Joint Conference of SRNT and SRNT-Europe, Dublin, Ireland; 27-30 April 2009. (PDF)
- Wilson N, Edwards R, Weerasekera D, Peace J, Thomson G. Differences in the use of “Light” cigarettes by Ethnicity: National Survey Data, New Zealand. [POS1-16]. Joint Conference of SRNT and SRNT-Europe, Dublin, Ireland; 27-30 April 2009. (PDF)
- Edwards R, Weerasekera D, Thomson G, Wilson N. Smokers’ Support for More Tobacco Product Regulation and Government Action on Tobacco Control. National Survey Data from New Zealand. [POS1-19]. Joint Conference of SRNT and SRNT-Europe, Dublin, Ireland; 27-30 April 2009.
- Thomson G, Wilson N, Bullen C. Butt lengths differ by area deprivation level: a field study to explore intensive smoking [Poster presentation]. Society for Research on Nicotine and Tobacco, 13th Annual Meeting 27 February – 1 March 2008, Portland Oregon. POS4-74.
- Peace J, Wilson N, Thomson G, Edwards R, Bullen C. Coloring on cigarette packs: is it part of deceptive tobacco marketing? [Poster presentation]. Society for Research on Nicotine and Tobacco, 13th Annual Meeting 27 February – 1 March 2008, Portland Oregon. POS1-80.
- Edwards R, Wilson N, Bullen C. Drift of second-hand smoke from outdoor smoking areas to the inside of pubs/bars [Poster presentation]. Society for Research on Nicotine and Tobacco, 13th Annual Meeting 27 February – 1 March 2008, Portland Oregon. POS4-70.
- Wilson N, Blakely T, Borland R, Bullen C, Edwards R, Gerritsen S, Gifford H, McRobbie H, Ponniah S, Thomson G. Novel Methodological Features of the New Zealand Arm of the ITC Project [Conference Poster]. Madison, WI: Society for Research on Nicotine and Tobacco, Proceedings of 13th Annual Meeting 21-24 February 2007, Austin TX. POS1-153.
- Edwards R, Wilson N, Blakely T, Borland R, Bullen C, Ponniah S, Gerritsen S, McRobbie H. Novel methodological features of the New Zealand arm of the ITC Project. Presentation at the Smokefree Oceania Tobacco Control Conference" From Vision to Reality" 5 September 2007, Auckland (Abstract 167).
Other Journal articles in collaboration with other ITC Project colleagues
- Borland R, Yong HH, Wilson N, Fong GT, Hammond D, Cummings KM, Hosking W, McNeill A. How reactions to cigarette packet health warnings influence quitting: findings from the ITC Four-Country survey. Addiction 2009;104:669-75.
- Borland R, Wilson N, Fong, Hammond D, Cummings KM, Yong HH, Hosking W, Hastings G, Thrasher J & McNeil A. Impact of Graphic and Text Warnings on Cigarette Packs: Findings from Four Countries over Five Years. Tob Control 2009;18:358-64.
Reports
- Supplementary Report to the Maori Affairs Select Committee: Phasing-out tobacco sales via a “sinking lid” on supply (May 2010, Word Doc)
- Gifford H, Bradbrook SK. Recent actions by Māori politicians and health advocates for a tobacco-free Aotearoa/New Zealand, A brief review (Occasional Paper 2009/1). Whakauae Research Services; Te Reo Mārama; Health Promotion and Public Health Policy Research Unit (HePPRU), 2009.
- Report from Roswell Park Cancer Institute on the test results on New Zealand cigarettes [PDF]
- Report on the weightings of the ITC Project Wave 1 sample by Dr Robert Clark [Word doc]
- Report on the weightings of the ITC Project Wave 2 sample by Dr Robert Clark [Word doc]
- Methods report for the NZ arm of the International Tobacco Control Policy Evaluation Survey (ITC Project) - Word doc
- Methods report for the NZ arm of the ITC Project (Updated 2009)
- Peace J, Wilson N, Thomson G, Edwards R. Colouring of cigarette packs in New Zealand, does it mislead consumers? [Report] Wellington: Health Promotion and Policy Research Unit, University of Otago, 2007.http://www.tobaccolabels.ca/download/prohibit/newzeala?data=flashpaper
Submissions to government agencies based on our work:
These have been to the Commerce Commission (“light” cigarettes), Standards NZ (“fire-safe cigarettes), to the Maori Affairs Select Committee and to health sector policymakers (especially on tobacco tax, and point-of-sale tobacco displays).
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